Please join us for an amazing
Arts Business Workshop opportunity
taking place at Capitol Arts Network
12276 Wilkins Avenue, Rockville, Maryland
just outside our nation’s capitol
May 13-14, 2014
Do you want to launch your own business as an artist? Interested in growing from part-time to full-time, struggling to sustainable?
The curriculum in this two day workshop is foundational information to guide you into a successful business model. Learn best practices first-hand with some of the top experts in the industry.
DAY ONE: Individual Courses and Instructor Details
(All courses are interactive with Q&A included.)
Wholesale 101 with Wendy Rosen
Wendy Rosen founded the Buyers Market of American Craft over 30 years ago to give professional craft artists a way to sell directly to galleries and retailers. She also founded The Arts Business Institute, and the American Made Alliance, as well as being the publisher of NICHE Magazine.
In this presentation, Wendy will target the basics: how to structure your business for production; the wholesale selling process; terms and standard practices; how retailers think; building relationships with your wholesale customers.
Creative Marketing with Carolyn Edlund
Carolyn Edlund is the Executive Director of the Arts Business Institute and brings to ABI decades of hands-on experience as a successful production artist. She writes extensively on business topics and works individually with artists.
She shares traditional as well as the newest marketing methods and will show specific examples of creative and unusual ways to market. Carolyn will outline how to know your customer, build your collector base, shape your message, create a marketing calendar, get publicity, design effective email marketing campaigns, create press kits and more.
Pricing for Profit with Wendy Rosen
Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct wholesale pricing formula to grow your business. She will help you understand what defines “profit”, why profit is essential, and how to build “added value” with simple and easy to deploy techniques.
Sales Strategies for Artists with Carolyn Edlund
This talk presents strategies essential to increasing your sales volume, at both retail and wholesale levels. Includes techniques for selling at trade shows, using sales reps, and selling wholesale directly to stores. Other topics include: How to sell to large retailers; selling one-of-a-kind work at wholesale; structuring your collection; selling concepts and packages.
DAY TWO: Individual Courses and Instructor Details
(All courses are interactive with Q&A included.)
Licensing Your Art with Carolyn Edlund
What is art licensing and how can artists earn money in the industry? This lecture presents the basics. How licensing contracts and royalties work; how to market your art to potential licensees; working with licensing agencies; exhibiting at industry trade shows. How to best put together an effective portfolio for licensing, and structure your art website for licensing purposes.
Specialty Markets for Artists with Wendy Rosen
Many artists are under the impression that there are only a few ways to make sales of their work, but this isn’t true. There are many niche markets that artists can pursue, and where they can thrive. This presentation will broaden your mind and challenge you to increase your prospective markets.
Copyright Protection with Missy Loewe
Missy Loewe is the Chairman of the Board of Capitol Arts Network, the Dean of the Washington School of Photography, and also an attorney with a keen interest in intellectual property.
She will share essential information for artists about copyrights. Learn how to register them, how to protect yourself from infringement, and how to enforce your rights when they have been violated. Copyright infringement is a hot topic in today’s digital world where designs can be copied without permission, making this lecture a must for every artist.
Panel Discussion – Q&A
Always a popular part of ABI workshops, this panel discussion presents successful artists and experts who will share their experience and recommendations with workshop participants. Audience participation encouraged!
Personalized Business Consultations
Are you interested in speaking with an expert about your business challenges and discussing strategies for moving forward? ABI Founder Wendy Rosen, ABI Executive Director Carolyn Edlund, and Capitol Arts Network Executive Director Judith HeartSong will be available to meet with artists at the end of each workshop day, in 20 minute sessions.
Judith HeartSong is the Executive Director of Capitol Arts Network, has worked in corporate art consulting for more than 8 years, and is a professional artist with a career spanning 33 years. Judith has worked in licensing, fine art prints and more, and has her work in numerous public and private collections – and advises artists on working with designers, consultants, dealers and print companies. Her monthly discussion group, Salon-an Artful Conversation, is well-attended by artists and arts professionals from all over the DC metro area.
The number of consultation appointments is extremely limited and must be pre-scheduled at time of registration. Consultation fee is $30.00 over and above tuition cost.
Don’t miss this important learning experience!
Regular tuition for this workshop event is $250.00 per person. Take advantage of our EARLY BIRD REGISTRATION now through March 3, 2014 and pay only $200 – SAVE $50!
Arts Business Workshop
REGISTER NOW and get more information